MOTION DESIGN

A motion design project focused on community-centered storytelling, combining message, movement, typography, and visual rhythm to create a meaningful digital communication piece.

CLIENT

Academy of Art University, School of Interactive UI/UX Design

MY ROLE

Concept, Design, 2D Animation, Audio, Video Production

DELIVERABLES

Concept Video: Storyboards, Script, Style Frames, Animatic, Branding

TECHNOLOGY TOOLS

Illustrator, Photoshop, After Effects, Adobe Encoder, Procreate

About the Project

COMMUNITY CREATIVE - CONCEPT VIDEO

Community Creative is a unique private networking platform for local creative communities. It aims to help creatives foster stronger connections while helping their community thrive. With Community Creative, local creative communities can now share skills, organize events, live-stream, collaborate and chat to one another and even fundraise for causes that are important to their community.

Creative communities operate on relationships of trust, shared goals and objectives and generate spill-over benefits for all people and communities. By identifying, responding to, and articulating their own needs, creative communities use partnership working to open up opportunity. They co-design and co-deliver interventions, and challenge perceived ways of thinking about some of the most significant challenges facing society today.

Community Creative generates recommendations and opportunities for new collaborations within communities in culture and innovation that genuinely promote equal, diverse and inclusive equitable partnerships with businesses and community services.

Industry: Culture
Sector: Arts & Culture
Profile: Local Network
Key Market: Nationwide (local communities)

Sources Used in Creation: Music: Adobe Stock, Voice Over: Voicebooking, Illustrations: Adobe Stock

STORY BOARD DEVELOPMENT

SCRIPT

MOOD BOARD

DESIGN PROCESS

AUDIO & ANIMATIC

Play

STYLE FRAMES