AD CAMPAIGN

A graphic design campaign concept for adult literacy awareness, using print advertising, messaging strategy, and visual communication to connect a national brand with a meaningful community issue.

CLIENT

Academy of Art University, School of Interactive UI/UX Design

MY ROLE

Ideation, Concept, Design, Direction

DELIVERABLES

Poster Ad/ Flyer Ad, Digital Ads, Billboard Ad, Airport Ad

TECHNOLOGY TOOLS

Photoshop

ABOUT THE PROJECT

BARNES & NOBLE ADULT LITERACY AD CAMPAIGN

The goal of this project was to design a campaign for a new adult literacy group funded by Barnes & Noble. The completed piece is an illustrative image, (a composite image that speaks directly to our concept) communicating the benefits of reading.

The overall theme of the piece is "Literature Brings Imagination to Life." The image aims to clearly demonstrate how reading and literature in general offer us not only imagined adventures but different perceptions of the world. Using Photoshop, it was my task to create an image that demonstrates this concept.

Ultimately, my task was to get more people reading by revealing the possibilities generated by literature.

LANDING PAGE

BUILDING BOARDS

DESIGN PROCESS

AIRPORT AD