PRODUCT DESIGN CASE STUDY
CLIENT
Academy of Art University, School of Interactive UI/UX Design
MY ROLE
Ideation, UI/UX Design, Branding, User Research, Prototyping
DELIVERABLES
User Research, UI/UX Design, Prototypes, Branding, Story Board, User Personas, User Flows, User Testing, Lo-Fi Mockups, Hi-Fi Maockups
TECHNOLOGY TOOLS
Figma, Adobe XD, InDesign, Illustrator, Photoshop
AWAKEN ART APP - CASE STUDY
View the full Case Study PDF: AWAKEN Art App by Julie Davis - Full Case Study
The AWAKEN Art app bridges the traditional art exhibit with an interactive experience using augmented realty (AR) awakening the viewer to new perspectives of the artwork, engaging thought conversation using a central narrative, and creating an awareness of the viewer's role as an agent of change using cause and effect choice points.
THE PROBLEM
There has been a decline in art museum and galleray engagement by traditional art goes and an over all lack of engagement in art museum/gallery engagement by younger audiences. Given the many benefits of engagement in the arts for education, health, and wider welfare it is important to re-engage society's participation in the arts across all age groups to reverse the decline in arts participation.
“What they want from museums are interactive, immersive, and participatory activities.”
— Center for the Future of Museums Focus Groups: The Call for Immersive, Participatory Experiences
THE SOLUTION & OPPORTUNITY
- Enhance the traditional art exhibit with active user engagement
- Create an awareness of the viewer's role as an agent of change
The project's main goal is to engage the public in art through an enhanced art experience. Enhance traditional art exhibit with active user engagement.
PROOF OF CONCEPT TASK 1
Click the prototype below to play an animated demonstration of task-flow 1.
